ACHIEVE YOUR CAGE-FREE GOALS

You’ve made a cage-free commitment—now it’s time to deliver. A successful transition starts with a clear plan and regular progress updates. Here’s how to set your company up for success—and show your stakeholders you mean business.

Build Your Roadmap

A cage-free roadmap is your step-by-step plan for reaching 100% cage-free sourcing. The strongest roadmaps:

  • Set annual benchmarks (e.g., “X% cage-free by 2025, 100% by 2027”)

  • Cover all egg types (shell, liquid, ingredient) across your operations

  • Are published and accessible to internal and external audiences

Sample roadmap

“As of [current date], X% of our total egg volume is from cage-free sources. This reflects our progress across all locations. We aim to increase our cage-free volume to X% by the end of 2025 and to X% by the end 2026. We expect to achieve our goal of a 100% cage-free egg supply by 2027. We will report our progress annually.”

Sample roadmap to cage-free fulfillment

Communicate your commitment

Go public with your pledge. Incremental updates build trust and momentum—internally and externally.

To the public:

Announce your commitment with a dedicated statement on your website, sustainability pages, or annual reports. Transparency signals leadership.

To suppliers:

Share your roadmap early, so suppliers can adjust and align with your timeline. Open communication ensures a smoother transition.

Email us

Report progress every year

Annual reporting keeps your team on track to deliver against deadlines—and proves to customers, investors, and partners that your promise is real.


What to report:

  • A single, cumulative percentage for all operations, or

  • Detailed breakdowns by country, product, or business unit


How to share:

Learn from industry leaders

Major brands—including General Mills, Conagra Brands, Marriott International, Yum! Brands, and Restaurant Brands International—have shared public roadmaps and annual progress updates. For more examples or tailored support, contact our Corporate Relations team.

Make your transition a success

A clear, well-communicated plan is the foundation of a successful cage-free transition. Adapt your roadmap as you go—celebrate milestones, and keep your stakeholders informed every step of the way.